Insights
Notes from the work itself.
Thought leadership on AI-visibility and GEO trends, plus research and case notes from the people running the cases. First pieces are in progress.
AI visibility & GEO
How large language models decide what to say about a person or a company — runtime search, source trust, and why an accurate profile shows up correctly when someone asks ChatGPT or Gemini. The trend line that's quietly rewriting how reputation works.
Research & case notes
What the method finds in practice: how a standard audit overstates risk, how a compromat network recycles one story across dozens of domains, and how visibility and credibility pull apart — written up without disclosing confidential client data.
Articles are being written now. In the meantime, if there’s a specific question you want a straight answer on, reach the team directly.
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